Marvel Studios has officially retitled Thunderbolts* as The New Avengers. The studio made the announcement on social media Monday with a change to the title on the film’s poster.
Nothing says this film is doing well like changing the title after months of advertisement campaigns.
Rumor has it that Marvel was worried it would bomb, and naming it “New Avengers” would put them in an awkward position moving forward. Thunderbolts was the backup-insurance-title basically.
Now that the movie seems to be doing well, it’s getting its proper title.
Yeah, with the asterisk in the title and the discussion about it, I would think that this was the marketing plan from the start. The movie’s performance may have affected when exactly they decided to pull the trigger on the rebrand though.
Yeah I thought it is doing well. Reviews have been pretty good and word of mouth seems to be decent as well. This is 100% a spoiler for those who haven’t watched it. I did think it’s quite soon from its release to them revealing it publicly like this though
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Rumor has it that Marvel was worried it would bomb, and naming it “New Avengers” would put them in an awkward position moving forward. Thunderbolts was the backup-insurance-title basically.
Now that the movie seems to be doing well, it’s getting its proper title.
The group rename is an in-movie plot point…
Yeah, with the asterisk in the title and the discussion about it, I would think that this was the marketing plan from the start. The movie’s performance may have affected when exactly they decided to pull the trigger on the rebrand though.
Fortunately I’m not invested in the MCU as much as I once was. Probably worth chucking the spoiler in some spoiler tags though?
Actually maybe not? At this point I don’t know…
Yeah I thought it is doing well. Reviews have been pretty good and word of mouth seems to be decent as well. This is 100% a spoiler for those who haven’t watched it. I did think it’s quite soon from its release to them revealing it publicly like this though
I saw it. It was decidedly mediocre. Roughly equivalent to the last one.
FUCK!